Team abcg™
Carl Gustaf Göransson
Partner
Göransson is a global construction equipment and automotive leader with deep expertise in general management, sales, marketing, distribution, and product portfolio management. Having led two of the world’s best-known construction equipment brands, he has helped shape the modern industry.
He has defined and executed corporate strategy, led successful turnarounds, and driven lean organizations, resulting in significant improvements in turnover and profitability. Business school educated, Göransson is trilingual (English, Swedish, and German) and brings strong cultural awareness and international experience.
Experience
Key Roles
- President, Case and New Holland
Construction Equipment - SVP Sales and Services, Cargotec
- President Central Europe, Volvo Construction Equipment
- Board Chairman, ROLF
- Independent Director, EMS
Capabilities
- General Management
- Sales and Marketing
- Turn Arounds
- Corporate Strategy
- Product Portfolio Management
- Digitalization and new business models
Meet the abcg™ Team
